This campaign was part of the worldwide launch of the new Porsche electric car. The water projections were designed to provide the perfect backdrop for a content piece that Porsche was shooting on site, and to create an exciting reveal of the car to passersby. The campaign was also projected onto key buildings throughout Sydney while the car was driving through the city.

BRIEF/OBJECTIVES

  • Promote Porsche's new electric car

  • Engage the local community

  • Provide the backdrop for a content piece

  • Custom designed water and light projections with sound effects

  • Work closely with the production studio to coordinate content shoot

RESULTS

  • The content piece exceeded expectations and was used on Porsche's communication channels worldwide, as well as in every car dealership in Australia

  • The light projections in Darling Harbour and on iconic buildings provided the perfect backdrop for the content piece

  • Large crowds of attendees in Darling Harbour were captivated by the activation

CLIENT: PORSCHE

AGENCY: HABITAT MEDIA

Zesty Events would like to acknowledge and pay our respects to the Wurundjeri people of the Kulin nation, who are the traditional custodians of the land on which we work, live and play.