The Christmas activation for beloved Australian brand Darrell Lea was bright, fun, and engaging, and introduced the "Self Help Elf" campaign.

The successful activation combined sampling, live performance, and consumer engagement across five locations in Melbourne: the newly relaunched shopping center The Glen, Melbourne Central, Flinders Station, Goldsborough Village, and Crown Casino.

Event produced for Engage at Disegno.

Responsibilities included:

• Project Management

• Talent Management

• Suppliers Management & Logistics

• Budget Management Onsite Event Management

• Permits and OH&S