Cupra, the latest car brand to be launched in Australia, celebrated its strong Spanish heritage through an engaging brand activation that emphasised the importance of sports, street art, and nature in both cultures. Collaborating artists in Barcelona and Australia created unique artwork that served as a bridge between the two cultures, which were then displayed on custom-built lightboxes in iconic locations across Australia.

RESULTS

  • Iconic artwork produced by Australian and Spanish artists sparked conversations and interest.

  • The immersive exhibition was enhanced with an AR app featuring integrated data capture.

  • A robust database was built through data capture.

Zesty Events would like to acknowledge and pay our respects to the Wurundjeri people of the Kulin nation, who are the traditional custodians of the land on which we work, live and play.