We created the right mix of experience, content and media opportunity to help Westwood reach their target market while helping the community.
The Westwood fete is a free community celebration featuring food trucks, kids' activities, entertainment, and local community groups. The event has been running for two consecutive years and has become a much-loved annual event for both locals and potential new residents. The right mix of experience, content, and media opportunities helped Westwood reach its target market while adding value to the community.
BRIEF/OBJECTIVES
Increase foot traffic to the land sales office Engage the local community Collaborate with charities and local groups
RESULTS
Five local charities, ten builders, and key stakeholders, including local officials, were present More than 750 attendees visited the sales office 150 more attendees than the previous year
CLIENT: Dahua
Agency: Harvey Taylor PR