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The event and following pop-up exhibition was meant to bring House of Garrard, an established brand to an Australian audience whilst showcasing the finest royal jewels.

The House of Garrard is the first and most significant official Crown Jeweler of the United Kingdom. Recently, the jeweler held a private showcase of some iconic pieces worth millions of dollars in Australia. The event began with a swanky cocktail party and was followed by an invite-only 5-day exhibition. 

BRIEF/OBJECTIVES

  • Create a luxurious experience at every touchpoint

  • Custom build exhibition plinths and décor

  • Liaise with the teams in London and Shanghai to safely deliver, store, and collect the pieces

  • Curate a food menu inspired by Her Majesty The Queen's favorite dishes

RESULTS

  • Successfully executed a stylish and high-end event that reflected the brand's heritage and values

  • Generated significant interest and sales for the brand

  • Received exceptional feedback from the attendees of the event

CLIENT: GARRARD

AGENCY: HARVEY TAYLOR PR

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Zesty Events would like to acknowledge and pay our respects to the Wurundjeri people of the Kulin nation, who are the traditional custodians of the land on which we work, live and play.