“This event really helped put our development on the map.”

Bowen & Queens, a new property development in Melbourne, hosted an exclusive Chinese New Year celebration for the media, investors, and key stakeholders. The event was styled with custom-built decor, lush red floral displays on gold stands, lights, and color-themed cocktails. Attendees were pleasantly surprised by the canapé menu designed by Food Creative in collaboration with guest chef Diana Chan. After the formalities, the rooftop was revealed, and the energy ramped up with a well-known DJ and fun food stall-style booths serving delicious dumplings and drinks. Guests enjoyed the stunning view and danced the night away.

BRIEF/OBJECTIVES

• Promote the launch of the new luxury building

• Create custom-built Chinese New Year decor for the event

• Provide an exclusive experience for 60 guests

RESULTS

• Delivered a high-end event that aligned with the development ethos

• Generated strong leads among the attendees of the event

• Increased exposure of the development on social media through the event

CLIENT: BOWEN & QUEENS

AGENCY: HARVEY TAYLOR PR